Paid Search
Google Launches “Search Funnels” for Adwords.
Mar 24th
Search engine land covers the new feature here:
http://searchengineland.com/google-adwords-search-funnels-38667
Top 10 Common Oversights In Search Marketing
Dec 16th
I came across this article by Kevin Lee of ClickZ while catching up on industry trade emails and thought it would be a great change of pace from the videos I’ve been posting so far. The article is a great overview of the most common oversights people make while managing their paid search campaigns. I however think there should be more emphasis on the lack of negative keywords! The full article can be found here: http://www.clickz.com/3635865
Here’s a few of the biggest oversights that I commonly run into when working on an existing campaign:
1.) Lack of negative keywords or not enough negative keywords.
2.) Lack of A/B testing ad copy.
3.) Buying the most competitive/broad keywords possible.
4.) Targeting mobile devices when clicks from a mobile device are not likely to convert. (ex: e-commerce)
5.) Sending all traffic to the homepage.
Wondering how I made my Googlized text? Check it out here: http://googlefont.com/
